8 standout SXSW artists to add to your playlist
SXSW 2019: 8 standout artists to know
Some people think Coachella is the music world’s version of the Royal Wedding each year – and it might be, for celebrity sightings and Beyoncé concerts. But any true music head knows that the greatest event for finding new and weird artists is SXSW.
Every March, the city of Austin, Texas, hosts hundreds of thousands of visitors for South By Southwest. The festival-slash-conference focuses on technology, film, media, design, art, wellness, and of course, music. It started as a music festival in 1987 and has expanded exponentially since its original bill.
With swanky hotels and trendy eateries pretty much everywhere, SXSW has fostered massive growth in Austin. Some SXSW attendees fall in love with the city and decide to move there after attending. Plenty of locals don’t like that their city becomes overrun with stiff CEOs and grubby musicians who swarm their favorite coffee shops. In essence, Austin today is experiencing the type of growth San Francisco experienced some years earlier.
SXSW has become far beyond just a music festival, but the music portion of the event remains a crucial opportunity for up-and-coming artists to gain exposure. Check out the eight artists below from SXSW’s official 2019 lineup to watch out for in the year ahead.
Honorable mentions: Also worth checking out, in no particular order: Banes World, WAAX, Sad Cops, Hovvdy, Black Belt Eagle Scout, Thyla, LAUREL, Sorry Girls, Slow Pulp