Jack Harlow set to headline Juice Jam 2021
Jack Harlow to headline Juice Jam
The 23-year-old Louisville rapper, Jack Harlow, will headline Juice Jam 2021, joined by rapper B.o.B, singer Bea Miller, and R&B artist Audrey Nuna for the return of in-person edition of the traditional fall semester concert.
Juice Jam is set to welcome students starting at noon on Sept. 26 at the Skytop Field on South Campus. Nearly all University Union’s events were virtual since the pandemic started in spring 2020, including Juice Jam 2020 that featured A Boogie wit da Hoodie, Ari Lennox and Beach Bunny.
Jack Harlow first gained traction in the music industry in 2016 after the release of his debut album 18, and has only gone up from there. In 2020, he really burst onto the scene with the smash hit “WHATS POPPIN,” which was then picked up and remixed by top rappers such as Lil Wayne, Dababy, and Tory Lanez. “WHATS POPPIN” then earned a VMA nomination forSong of the Summer and a Grammy nomination for best rap performance.
Harlow did not slow down this summer. He was featured on Lil Nas X’s “Industry Baby,” which is No. 20 in the Billboard Hot 100 as of this week. Also, Harlow released his own single in early August titled “SUVs.” Notable performances at Miami’s Rolling Loud and Chicago’s Lollapalooza prove that Harlow’s unique flow and energy may make his Juice Jam set one to remember.
From a whole other generation of rap, Juice Jam is bringing in North Carolina native B.o.B. As one of the most versatile and recognizable rappers of the early 2010s, B.o.B came onto the scene with two classics: “Airplanes” with Hayley Williams of Paramore and “Nothin’ On You” featuring Bruno Mars. His success continued on his 2012 album “Strange Clouds,” with hits like “So Good” and “Strange Clouds” with Lil Wayne. He’s earned plenty of nominations, including six BETs, five MTVs, two Billboards, and most importantly, six Grammys. In 2021, B.o.B has released both an album and a single and is poised to bring some pop-rap nostalgia to Juice Jam.
Bea Miller has been famous since she was 13. An eye-catching stint on the X-factor in 2012 set her up for success as she got older. A few years later in 2015, her debut album “Not an Apology” helped her gain footing in the pop industry. Since then, her style has only gotten feistier. The now 22-year-old has three albums out that blend teen pop and grunge together in a unique way. In the past year, she’s remixed her top song “feel something” with Portland rapper Amine and released a single “hate u cuz i don’t” with popular EDM duo Louis The Child. Bea Miller will provide something different for Juice Jam with her light, angelic voice layered over power-pop instrumentals.
Audrey Nuna is labeled as an R&B singer, but cannot be confined to one genre. The 22-year old New Jersey native has popular songs in multiple different genres, including “damn right” and “comic sans” with Juice Jam headliner Jack Harlow. After leaving NYU to pursue music, Nuna has cultivated a unique style that mixes rap, R&B, and trap together. She released her first mixtape “a liquid breakfast” this past May, and will bring Juice Jam listeners an energetic show with her fun, fast-paced tracks.
Juice Jam tickets are currently on sale online for $25 with a valid SU or ESF ID and will be available for pickup starting next week. Masks will be required at the concert.